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Product Marketing Strategist

1 month ago

London, Greater London, United Kingdom Initiate International Full time

Transforming Payments, One Story at a Time

At Initiate International, we're revolutionizing the way the world handles payments. As a Product Marketing Lead, you'll be at the forefront of our mission to empower global brands like Amazon, Google, and Netflix with innovative local payment solutions.

What You'll Do:

  • Drive Product Positioning: Collaborate with our passionate product management team to shape the narrative around our cutting-edge products, communicating value both internally and externally.
  • Empower the Sales Force: Develop dynamic sales enablement materials that supercharge our global sales team, creating compelling presentations, impactful RFI/RFP responses, and captivating content for events and workshops that elevate revenue generation.
  • Content That Connects: Gather the latest product insights and adapt them into engaging content for diverse audiences—sales teams, partners, and the public—ensuring we remain top-of-mind in the fintech conversation.
  • Be a Thought Leader: Design and execute a content strategy that showcases us as an industry leader, driving genuine customer demand and engagement.
  • Educate and Inform: Create innovative educational programs and resources to keep everyone—from employees to customers—updated on the latest trends and developments in payments.
  • Stay Ahead of the Curve: Monitor industry news and share insights that spark discussions and promote our interests in public forums.

Who You Are:

  • You have 3-5 years of product marketing experience, ideally in fintech, and are eager to bring your creativity and strategic thinking to the table.
  • You possess a knack for translating complex tech into compelling, relatable messaging that captivates audiences.
  • You have a proven track record of crafting and executing go-to-market strategies that drive growth and resonate with B2B customers.
  • You're a self-starter who thrives in dynamic environments, owning projects from concept to execution.

What's in It for You:

  • Enjoy 25 days of vacation + 3 company holidays + a festive Christmas shutdown to recharge and celebrate.
  • Competitive stock options that let you share in our success.
  • Comprehensive private medical insurance to keep you healthy and happy.
  • A budget for home office equipment—because your workspace matters.
  • Flexibility to work where you feel most productive, whether that's at home or in the office (hybrid).

Ready to Make a Difference?

If you're passionate about shaping the future of payments and eager to join a company that celebrates diversity and innovation, apply today.