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Ecommerce Marketing Director

1 month ago

Birmingham, Birmingham, United Kingdom SF Recruitment Full time
Ecommerce and Marketing Manager – Luxury Furniture Company

Company Overview:

SF Recruitment is supporting a long-established, family-run business providing high-quality home furnishings for over a century to recruit an Ecommerce and Marketing Manager into their team.

Purpose of the Role:

  • Develop and oversee Ecommerce and digital functions to drive business growth.
  • Lead and grow the Marketing and Ecommerce team to achieve strategic objectives.
  • Manage and enhance the overall Marketing function to improve brand reputation.

Key Accountabilities:

  • Drive Ecommerce sales growth and achieve targets.
  • Ensure the website is on-brand, functional, and competitive in the market.
  • Align digital and social media postings with company objectives to enhance brand awareness.
  • Deliver on-brand marketing campaigns on time and within budget to meet business needs.
  • Foster a motivated team embracing continuous improvement and innovation.

Main Responsibilities:

  • Meet sales targets for websites and hotline to drive revenue growth.
  • Ensure customer UX is on-brand and up-to-date to improve customer satisfaction.
  • Keep website products updated; liaise with the buying team to ensure accurate product information.
  • Organize photo-shoots and deliver segmented email campaigns to engage customers.
  • Set and manage PPC/SEO strategy with agencies to improve website visibility.
  • Manage Trustpilot relationship and update website policies to maintain a positive online reputation.
  • Develop and implement Social Media strategy to drive traffic and attract showroom visitors.
  • Achieve financial objectives and enhance brand reputation through effective marketing strategies.
  • Liaise with external marketing companies and manage budgets to ensure efficient use of resources.
  • Implement media efficiently and report to the executive team to ensure transparency and accountability.
  • Identify new target markets and develop business cases to drive growth and expansion.
  • Roll out showroom campaigns and manage POS updates to enhance customer experience.
  • Organize local events and engage with local communities to build brand awareness and loyalty.

Requirements:

  • Proven track record in Ecommerce sales growth and revenue increase.
  • Retail experience essential; premium brands or home furnishings sector desirable.
  • Experienced people manager with a positive, flexible attitude to lead and motivate the team.
  • Hands-on approach with attention to detail to ensure high-quality work.
  • Experience managing agencies and third parties to achieve business objectives.
  • Effective communication skills and creative writing ability to develop compelling marketing campaigns.
  • Ability to work across two group brands and manage multiple tasks to achieve strategic objectives.
  • Relevant technical competency or qualification to drive digital marketing initiatives.

Package:

  • £50-60k + up to £20k in performance bonuses per annum.
  • Pension in line with Auto-enrollment legislation.
  • Staff purchases at cost.
  • Extra day's holiday on your birthday.
  • Enrollment in the company 'Pirkx' health and benefit scheme.