Ecommerce Data Analyst GA4 Expert

3 weeks ago

Birmingham, Birmingham, United Kingdom The Works Full time
Role Overview

We are seeking an experienced Ecommerce Data Analyst with expertise in GA4 to join our Digital team. As an Ecommerce Data Analyst, you will be working within the Ecommerce Trading Team to analyse sales performance and identify opportunities for revenue optimisation.

Key Responsibilities
  • Track & Optimise: Leverage GA4 and other analytics tools to monitor key ecommerce metrics and customer journeys, providing actionable insights that inform trading decisions and promote bestselling products.
  • Custom Insights: Create tailored reports, dashboards, and performance metrics for internal stakeholders.
  • Collaborate & Experiment: Team up with design, development, and marketing to run data-driven experiments and A/B testing to optimise the user journey.
  • Uncover Trends: Analyse data, visualise insights, and spot opportunities to enhance our digital channels.
  • Stay Ahead: Keep up with ecommerce trends, best practices, and emerging technologies.
  • Report & Improve: Regularly share KPI analysis, highlighting success areas and optimisation opportunities.
  • Roadmap Support: Work closely on ecommerce and conversion rate optimisation strategies, backed by Return-on-Investment modelling.
  • Google Analytics 4 Whizz: Dive deep into GA4 setup, integrations, and tracking maintenance, sharing your GA4 knowledge to boost the team's self-sufficiency.
  • Business Impact: Demonstrate how ecommerce initiatives drive financial and profitability success.
Requirements
  • Proven experience working within an ecommerce trading team with a strong understanding of trading strategies and onsite consumer behaviour.
  • Demonstrated ability to deliver actionable insights that have directly contributed to revenue growth.
  • Detail-oriented and results-driven with a passion for ecommerce and trading excellence.
  • Experience: At least 2 years in a similar role, specialising in ecommerce analytics and user behaviour analysis within ecommerce teams.
  • GA4 Expertise: Demonstrated proficiency in Google Analytics 4 (GA4), including hands-on experience with event tracking, custom dimensions, and advanced segmentation.
  • Analytical Ninja: Strong skills in interpreting complex data sets and turning them into actionable insights.
  • Data Visualization: Proficiency in tools like Looker, Google Data Studio, or Tableau for visualising data.
  • Communication Superpower: Excellent ability to collaborate across teams and explain technical concepts to non-technical folks.
  • Toolbox: Familiarity with digital analytics tools such as Google Tag Manager, Hotjar, and Looker Studio.
  • Office Wizardry: Advanced skills in Microsoft Office and PowerPoint to make data insights clear, understandable, and sparkle.
What We Offer
  • 25% Colleague Discount, plus exclusive Double Discount days.
  • MyWorks Access, exclusive online discounts across hundreds of retailers, holidays, utilities, deals, tech, and more.
  • Holiday: 33 days, including bank holidays.
  • Holiday Purchase: Purchase an additional 5 days.
  • CanDo Academy: Grow your skills and career with instant access to further training and development in areas that interest you.
  • Wagestream: Claim early access to 50% of your wages as you earn them for when life happens.
  • Share Scheme: Unleash your inner Monopoly mogul and own a piece of The Works.
  • 24/7 support for you and your family: Through our partnership with the Retail Trust, who provide an Employee Assistance Programme and so much more.
  • Healthcare Cash Plan: To support your everyday healthcare costs.
  • And loads more: Long Service Awards, pension, life assurance, Cycle to Work, and optional charity giving.

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