Product Marketing Strategist

6 days ago


Edinburgh, Edinburgh, United Kingdom Iconic Resourcing Full time
Job Description

Job Title: Product Marketing Strategist

Job Type: Full-time

Location: Edinburgh City Centre (4 days onsite)

Salary: £52,000 - £62,000 plus generous benefits

About the Role:

We are seeking a highly skilled Product Marketing Strategist to join our loyalty and retention team. As a key member of the team, you will be responsible for aligning our product strategy with our overall commercial goals. You will ensure that all marketing and communication activity is on brand and delivered with specific commercial goals in mind.

Key Responsibilities:

  • Develop and lead the strategic direction for various products and services aligned to retaining customers
  • Manage and optimize the customer journey and ensure a positive experience from start to finish
  • Oversee the budget and ensure that products are streamlined
  • Implement a data-driven approach to continuously improve product offering through testing and learning
  • Work with internal stakeholders at all levels within the business

Requirements:

  • Degree in Marketing, Data Analytics, Business Strategy, or a related field
  • Proven experience in strategic marketing or product marketing roles
  • Experience in loyalty, retention, or e-commerce data analysis is a plus
  • Strong analytical skills with the ability to translate data into actionable insights
  • Experience managing multimillion-pound budgets
  • Comfortable working across multiple projects and managing C-suite stakeholders

About Us:

At Iconic Resourcing, we are committed to partnering with clients who share our values of inclusivity and diversity. We work with many businesses that recognize the importance of creating a welcoming and respectful workplace for all employees. As an equal opportunities employer, we treat all applications fairly and equally.



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