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Social Media Marketing Manager

2 months ago

Glasgow, Glasgow City, United Kingdom Nine Twenty Full time
About the Role

We are seeking a highly skilled and experienced Social Media Manager to join our team at Nine Twenty. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive social media strategy that drives engagement, conversions, and brand awareness.

Key Responsibilities
  • Meta Business Suite Expertise: Utilize the full capabilities of Meta Business Suite, including Meta Lead Manager, to manage, optimize, and report on social ad campaigns across various formats.
  • Lead Management: Efficiently handle and nurture leads generated through Meta Lead Manager, ensuring a seamless flow from social media campaigns to conversion. Collaborate with the sales and marketing teams to align lead generation efforts with overall business goals.
  • Audience Building: Leverage Meta Pixel to track user interactions on websites, build custom audiences, and develop sophisticated retargeting strategies. Use this data to create highly targeted campaigns that improve engagement and conversion rates.
  • Strategic Content Development: Create and implement compelling social media content, ensuring alignment with client KPIs. Develop monthly content calendars in collaboration with designers to produce on-brand, engaging material that resonates with target audiences.
  • Design Team Collaboration: Work closely with the design team to create visually stunning and effective social media campaigns. Ensure all content is eye-catching, on-brand, and optimized for various platforms.
  • Platform and Trend Mastery: Stay ahead of emerging social media trends, tools, and technologies. Continuously explore new ways to curate, create, and deliver content that stands out in a crowded digital landscape.
  • Client Relationship Management: Build and nurture strong relationships with clients, industry professionals, and influencers. Provide expert advice and support to ensure social media efforts align with broader marketing goals.
  • Comprehensive Reporting: Deliver detailed reports on social media performance, translating data into clear insights and recommendations for continuous improvement. Work closely with the wider team to drive strategy based on these findings.
Requirements
  • Meta Business Suite Experience: At least 2-3 years of experience as a minimum with Meta platforms. This is a must for the role.
  • Analytical Proficiency: Solid understanding of social media platform analytics and the ability to leverage data to drive results.
  • Creative Copywriting: Adaptable writing style that can cater to diverse audiences while maintaining brand voice.
  • Proactive and Ambitious: At least 2-3 years of experience in a similar role, with a proven track record in successful social media campaign management.
What We Offer
  • Competitive Salary: A competitive salary package that reflects your skills and experience.
  • Employee Benefits: Access to our employee share scheme, pension, flexible hours, and remote working options.