Senior Marketing Strategist

4 weeks ago

London, Greater London, United Kingdom It's a People Business Full time

Job Title: Senior Marketing Strategist

Job Summary: We are seeking a highly skilled Senior Marketing Strategist to join our team at It's a People Business. As a Senior Marketing Strategist, you will be responsible for developing and implementing comprehensive marketing strategies to enhance brand visibility, generate leads, and drive conversions.

Key Responsibilities:

  • Social Media & Content Management: Create and manage a content calendar, focusing on LinkedIn, competitor analysis, and content creation.
  • SEO Management: Collaborate with SEO agencies and oversee deliverables to improve performance and align with marketing strategy.
  • Lead Generation & Campaign Management: Manage LinkedIn Ads campaigns and develop strategies for qualified lead outreach.
  • Email Marketing: Create and schedule weekly email newsletters and develop automated email flows for lead and customer nurturing.
  • Project Management: Lead marketing projects and collaborate with external partners on joint campaigns.
  • Strategic Collaboration: Work with company founders to extract insights for marketing materials and support updates and events.
  • Website & Social Media Management: Manage the company's website and social media channels, ensuring they are up-to-date and optimized for lead generation.
  • Market & Competitor Analysis: Monitor industry trends and competition to identify opportunities for growth and differentiation.
  • Relationship Building: Build and maintain relationships with media outlets, influencers, and industry experts to increase brand awareness and credibility.
  • Performance Analysis: Analyse and report on the performance of marketing campaigns and make data-driven recommendations to improve results.

Requirements:

  • 4+ years of experience in B2B marketing.
  • Proven experience in LinkedIn marketing, content management, and lead generation.
  • Excellent project management skills, with the ability to handle shifting priorities in a fast-paced environment.
  • Strong communication and content creation abilities.
  • Ability to work proactively, independently and take initiative, with minimal supervision.
  • Preferred: Proficiency in marketing automation tools, CRM systems, and analytics platforms.
  • Experience with sales tools like Sales Navigator.
  • Arabic language skills would be an advantage.
  • Experience in Agile project management methodologies is a plus.

What We Offer:

  • Competitive Salary: £26,000 to £31,000 per annum (experience dependant)
  • Remote Working - Enjoy the flexibility of working from anywhere.
  • Exclusive Offers & Discounts - Gain instant access to a range of deals through BrightHR.
  • Generous Annual Leave - 31 days of paid time off to recharge and unwind.
  • Learning & Development - Budget to support your personal and professional growth.
  • Autonomy & Independence - Freedom to innovate and shape your own path within the company.

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