Digital Content Creator

4 weeks ago


Worcester, Worcestershire, United Kingdom Halfords Full time

About the Role:

We are seeking a highly skilled Digital Content Creator to join our Halfords Content Team. As a Digital Content Creator, you will be responsible for creating engaging and SEO optimised content for our website and social media channels.

Key responsibilities include:

  • Creating, maintaining, or rewriting a wide range of SEO optimised copy with a customer first approach, including advice centre articles, brand pages, blogs, FAQs, category short descriptions, video scripts, product descriptions, and store information pages.
  • Working with the Senior Copywriter and the Group Content Team in the production and implementation of a holistic website and blog review to ensure consistency in tone and style.
  • Identifying new opportunities for content to be created.
  • Conducting competitor audits providing content recommendations to help Halfords dominate each category.
  • Liaising with the marketing, and category teams to obtain any information required to either write new copy or make any changes needed to bring pages up to date.
  • Working closely with the Marketing function, in particular the SEO team, to ensure that all content is fully optimised to maximise effectiveness.
  • Establishing strong working relationships with relevant cross-functional teams such as brand & marketing to ensure Content is represented and considered throughout the creative process.
  • Ensuring that all work has been QA tested and approved, working with marketing and category teams to gather any information required and obtain sign off for all copy, ensuring that all work adheres to compliance and brand guidelines.
  • Ensuring that any copy deadlines given to you by the business are met. Communicating regularly with departments of relevance and your line manager to update them on your progress.

About You:

  • You have a passion for writing and a strong understanding of SEO principles.
  • You are highly organised with great project management skills, confident in working to tight deadlines.
  • You have excellent written and spoken English, with perfect spelling and grammar.
  • You are enthusiastic and driven, with a passion for retail and a desire to provide sound advice that helps people.
  • You have a strong understanding of Microsoft Office and are competent in all its applications.
  • You have at least 1 year of experience in copywriting for businesses, following brand guidelines and their tone of voice, with the ability to showcase your activity.


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