Digital Marketing Specialist

20 hours ago


Worcester, Worcestershire, United Kingdom Harnham Full time

The Company:

Harnham is a leading retailer of motoring and cycling products and services who also provide maintenance and repairs. The company is currently undergoing a digital transformation with the aim of becoming a digital-first business.

The Role:

  • As a Digital Marketing Specialist, you will be responsible for formulating and delivering the SEO strategy across multiple divisions.
  • Implementing and managing SEO processes supported by a leading agency is also a key aspect of the role.
  • You will work cross-functionally with internal departments to ensure seamless execution of the SEO strategy.
  • The team will be led by the Digital Marketing Specialist to improve performance and communication with the business on SEO performance.
  • Strong technical and analytical experience within Google Analytics is required.

Key responsibilities for the SEO Strategy Consultant role include:

  • Supporting the day-to-day activity of the overarching SEO strategy.
  • Working in conjunction with the wider teams on product launches, new page designs and content production.
  • Performing regular site crawls using third-party tools such as Screaming Frog & Lumar.
  • Identifying technical SEO elements and issues that require fixing and resolving.
  • Conducting keyword research, monitoring rankings and reporting back on performance.

Requirements:

  • Google Analytics experience is necessary.
  • Strong communication skills are required.
  • Experience using Ahrefs/SEMRush, Screaming Frog, Lumar, SEOMonitor or equivalent third-party SEO tools is essential.
  • An ability to interpret SEO data using Excel, Google Sheets and presenting back findings in simple non-complex language is also required.


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