Digital Marketing Specialist
20 hours ago
The Company:
Harnham is a leading retailer of motoring and cycling products and services who also provide maintenance and repairs. The company is currently undergoing a digital transformation with the aim of becoming a digital-first business.
The Role:
- As a Digital Marketing Specialist, you will be responsible for formulating and delivering the SEO strategy across multiple divisions.
- Implementing and managing SEO processes supported by a leading agency is also a key aspect of the role.
- You will work cross-functionally with internal departments to ensure seamless execution of the SEO strategy.
- The team will be led by the Digital Marketing Specialist to improve performance and communication with the business on SEO performance.
- Strong technical and analytical experience within Google Analytics is required.
Key responsibilities for the SEO Strategy Consultant role include:
- Supporting the day-to-day activity of the overarching SEO strategy.
- Working in conjunction with the wider teams on product launches, new page designs and content production.
- Performing regular site crawls using third-party tools such as Screaming Frog & Lumar.
- Identifying technical SEO elements and issues that require fixing and resolving.
- Conducting keyword research, monitoring rankings and reporting back on performance.
Requirements:
- Google Analytics experience is necessary.
- Strong communication skills are required.
- Experience using Ahrefs/SEMRush, Screaming Frog, Lumar, SEOMonitor or equivalent third-party SEO tools is essential.
- An ability to interpret SEO data using Excel, Google Sheets and presenting back findings in simple non-complex language is also required.
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