Senior Marketing Director

1 day ago

Birmingham, Birmingham, United Kingdom Armstrong Lloyd - Marketing Recruitment Full time

Marketing Manager - Product Launch

We are seeking a highly skilled Marketing Manager to join our team and lead the launch of our new SaaS product. As a key member of our marketing team, you will be responsible for developing and executing a product-led growth inbound marketing strategy, managing GTM and launch activities, and implementing a product marketing and content strategy.

About the Role

  • Develop and execute a product-led growth inbound marketing strategy, including market and competitor research and analysis, and product marketing and content creation.
  • Manage GTM and launch activities, including email campaign strategy and management using HubSpot.
  • Implement a product marketing and content strategy, including hands-on content creation, copywriting, and delivery.
  • Oversee creative & design contract support and lead branding and positioning strategy and tasks.
  • Work in close partnership with SDR/BDR, Product, Customer Success, and Senior Leadership teams to drive data-driven marketing decisions and continuous improvements.
  • Manage marketing budgets and demonstrate ROI to senior leadership.

Requirements

  • Proven experience in enterprise B2B SaaS marketing (outbound) and off-the-shelf SaaS models (inbound).
  • Strong background in product marketing and go-to-market management.
  • Demonstrable experience managing all digital marketing activities; email, CRM, SEM, PPC, social, SEO.
  • Keen to hear from marketers who have developed an inbound marketing strategy from scratch for an off-the-shelf SaaS product.
  • Hands-on content creator and copywriter, including blogs, web, whitepapers, sales materials, etc.
  • Comfortable working in a small business within a marketing team of two.
  • Experience managing an agency and/or freelance marketing and creative support.
  • Proficiency with marketing automation tools, particularly HubSpot.
  • Data-driven mindset with experience in marketing analytics and reporting to C-suite.
  • Excellent communication and presentation skills.
  • Strategic thinking ability with a hands-on, execution-focused approach.

About Us

Armstrong Lloyd is a marketing specialist recruitment services provider. We offer a personal service that will give you the best possible outcome in the recruitment process.

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