Senior Marketing Manager
1 day ago
Armstrong Lloyd is seeking a seasoned Senior Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive marketing strategy to drive growth and revenue for our B2B software clients.
About the RoleThis is an exciting opportunity to join a growing software company as we launch a new SaaS product in 2025. As Senior Marketing Manager, you will work closely with our CEO, Marketing Manager, and other senior leadership teams to drive marketing efforts and achieve business objectives.
Key Responsibilities- Develop and execute a product-led growth inbound marketing strategy and plans, with support from the Marketing Manager.
- Manage GTM and launch activities for the new SaaS product, including market and competitor research and analysis.
- Implement a product marketing and content strategy, with hands-on content creation, copywriting, and delivery.
- Oversee creative & design contract support and lead branding and positioning strategy and tasks.
- Work in close partnership with SDR/BDR, Product, Customer Success, and Senior Leadership teams to drive marketing performance and marketing technology operational activities.
- Drive data-driven marketing decisions and continuous improvements, including email campaign strategy and management using HubSpot.
- Manage marketing budgets and demonstrate ROI to senior leadership.
- Proven experience in enterprise B2B SaaS marketing (outbound), and off-the-shelf SaaS models (Inbound).
- Strong background in product marketing and go-to-market management.
- Demonstrable experience managing all digital marketing activities; Email, CRM, SEM, PPC, Social, SEO.
- Keen to hear from Marketers who have developed an Inbound marketing strategy from scratch for an off-the-shelf SaaS product.
- Hands-on content creator and copywriter including blogs, web, whitepapers, sales materials etc.
- Comfortable working in a small business within a marketing team of two.
- Experience managing an agency and/or freelance marketing and creative support.
- Proficiency with marketing automation tools, particularly HubSpot.
- Data-driven mindset with experience in marketing analytics and reporting to C-suite.
- Excellent communication and presentation skills.
- Strategic thinking ability with a hands-on, execution-focused approach.
- Established and growing Software Company offering a permanent opportunity.
- Remote working with occasional meetups in Birmingham area.
- Small and friendly team working in partnership with C-team.
- Launch an exciting new SaaS product.
- Established marketing outbound engine to base new GTM strategies with support from a Marketing Manager.
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