Heavy Equipment Sales Specialist

1 month ago


Manchester, United Kingdom LiuGong Direct UK Full time

LiuGong Direct UK

Company Overview:

We are a leading provider of heavy machinery solutions, renowned for innovative products and exceptional customer service. Our commitment is to deliver high-quality machinery and support to clients across the UK.

Job Summary:

This role focuses on sourcing, appraising, marketing, and selling pre-owned heavy machinery, ensuring compliance with industry standards and driving revenue through successful sales negotiations.

Key Responsibilities:

  • Sourcing equipment: Establish relationships with companies, contractors, and individuals looking to sell pre-owned heavy machinery, assess equipment condition, and review maintenance records and market demands to determine resale potential.
  • Valuation and pricing: Conduct thorough appraisals, factoring in usage, age, and condition, and set competitive pricing strategies that balance profitability with market expectations.
  • Marketing and promotion: Create compelling listings for used equipment, including descriptions, photos, and key selling points, and promote machinery through digital channels, trade shows, auctions, and direct outreach to potential buyers.
  • Sales negotiation: Engage in negotiations with potential buyers to secure mutually beneficial deals, draft sales contracts, and ensure legal compliance with all regulatory requirements.
  • Customer relationship management: Build long-term relationships with buyers and sellers, offering post-sale support to ensure satisfaction, provide service agreements, warranties, and maintenance advice as necessary.
  • Market analysis & reporting: Monitor and analyse trends in the construction equipment market to anticipate demand and adjust strategies accordingly, prepare detailed sales performance reports for management review.
  • Logistics & delivery: Coordinate the transport and delivery of sold machinery, ensuring logistics are efficient and meet buyer expectations.

Requirements:

  • Experience: 3-5 years of experience in heavy machinery sales or used equipment management.
  • Technical skills: In-depth knowledge of heavy machinery (e.g., bulldozers, excavators, cranes) and their market values, proficiency with digital sales platforms and CRM systems.
  • Skills: Strong negotiation, communication, and interpersonal skills, analytical mindset, capable of adjusting pricing and strategies based on market fluctuations, excellent organizational skills, with the ability to handle logistics and multiple sales simultaneously.
  • Other: Willingness to travel to evaluate equipment, meet clients, and attend trade shows.

Estimated Salary: £50,000 - £70,000 per annum, depending on experience and qualifications.



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