Paid Media Strategist

2 weeks ago


Manchester, United Kingdom Ultimate Performance Full time
{"title": "Paid Media Manager", "description": "Role Overview

As a Paid Media Manager at Ultimate Performance, you will play a key part in taking the business to the next level across our 7 countries of operation. This role will support the growth of our newer products and take a lead in developing our paid media strategy.

Working closely with the Head of Marketing, you will devise and implement a paid strategy for growth across all key products, including Paid Search and Paid Social. You will also manage a team of 3, with the opportunity to grow the team in the future.

Responsibilities

  • Develop and optimize global search campaigns, setting a structure for the account to allow them to scale effectively
  • Manage paid social advertising, working closely with our in-house Creative teams to create effective and engaging ads for all products
  • Work closely with the in-house video production and design team, briefing in required assets to support key marketing campaigns, managing the process
  • Devise and implement regular reporting, giving visibility to senior marketing teams on the traffic, CPA, ROI, and overall performance of core marketing channels
  • Use data to identify opportunities for growth across new and existing channels
  • Work closely with the Content Manager and CRM Manager to ensure consistency of marketing campaigns across all channels
  • Be proactive in suggesting site improvements to increase conversion rate and improve the ROI of paid marketing activities

Requirements

  • Analytical, detail-driven, and willing to get hands-on
  • Good communicator with influencing skills
  • Driven to get results and focused on getting projects over the line
  • Organized and able to manage a team's workload
  • Thrives on developing members of the team
  • Credible, engaging, approachable, and professional
  • Willing to voice opinions and be proactive in suggesting improvements
  • Positive attitude and happy to embrace change

Benefits

  • Employee discounted products
  • Company matching contribution pension up to a certain %
  • 25 days holiday, plus bank holidays
  • Employee Assistance Programme
  • Salary sacrifice schemes, including electric cars and cycle to work
  • Referrals bonus incentive
  • Simply Health program, giving you money towards: eye care, dental work, physiotherapy, chiropody and many more
  • Weekly group training sessions at our U.P. Manchester gym based in Spinningfields
  • 50% discount on 1-2-1 world-leading personal training sessions at the U.P. Manchester gym

Salary: £40k - £50k depending on experience

", "lang_code": "en-US"}

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