Category Leadership Expert

4 weeks ago

St Albans, Hertfordshire, United Kingdom Lotus Bakeries Full time

About the Role

We are seeking a seasoned Category Leadership Expert to join our ambitious and high-performing business at Lotus Bakeries. Reporting to the Managing Director, you will lead a team of 3 to deliver outstanding category advice to our key customers, while internally driving the insight, reporting, and category strategy to unlock growth.

Key Responsibilities & Objectives

  • You'll lead the category team for our UK business by setting clear direction, empowering your team, and the wider business to deliver exceptional results through trusted leadership and personal development.
  • Setting clear objectives and building development plans for 3 x Category Managers to support them in their personal growth.
  • Work with our colleagues in the wider business to identify and deliver insights into the UK and Global Brand Marketing teams to inform and shape strategy.

Customer Collaboration

  • This is a customer-facing role – while you won't necessarily be responsible for retailer accounts day-to-day, you will need to build and maintain strong relationships with key contacts so that our customers understand and buy into our strategy and vision.
  • Strong understanding of retailer strategies and the wider environment to ensure we remain customer and shopper-centric.
  • A strong external network is also helpful to give you an outside perspective from other categories and businesses.

Strategic Insights

  • All this data is only useful if it enables us to make better business decisions. You'll be integral to the way that the business uses data.
  • Key input as part of the MD's leadership team, being the voice of category and source of objective truth.
  • Development of the UK Category Vision and Strategy for our business and translating this into something that is both actionable, executable, and understandable within each retailer.
  • You will lead and own the strategy for Revenue Growth Management.
  • You will kick off our annual planning process with a brand and category diagnostics, meaning our brand plans are always insight-led.

Developing Best Practices

  • You'll ensure that the right data is available to the business and is being used the right way – whether informing internal strategy and business planning, or improving relationships with our retailers.
  • Management of continuous data and regular reporting on category performance to the total business. Feeding in monthly KPIs to the MD leadership meetings.
  • Management of the UK category budget – ensuring we are getting the most value for our data.

Profile

You will likely be an existing Senior Category Development Manager or Head of Category within an FMCG environment.

Alongside living our values, here are the most important things we're looking for from you:

  • A passion for data and well-versed in the tools of the trade (Nielsen, Circana, Kantar, Dunnhumby, SIP).
  • This is a data-driven, strategic role, so you'll be a great problem solver with experience of using complex insight data to create short and long-term strategies.
  • Excellent communication skills, in particular inspirational presentation skills.
  • Ability to build great relationships both internally and externally, finding collaborative simple solutions and being recognised as a trusted expert that unlocks opportunities.
  • Outcome-focused, results-driven.
  • Able to prioritise quickly in a fast-moving, entrepreneurial environment.
  • Proven commercial acumen by being able to evaluate how category strategy will impact sales and profitability.
  • This is a small team within the business, but it has a big impact – we need someone who will be an inspiring leader. We'd love someone who doesn't take themselves too seriously, who is passionate about contributing to the culture at Lotus Bakeries and who is as happy to get stuck in.

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