Digital Marketing Strategist

7 days ago


Evesham, Worcestershire, United Kingdom Baillie Recruitment Ltd Full time

We are seeking a highly motivated and experienced Digital Marketing Executive to join our team in Evesham, UK. As a full-time employee, you will be responsible for managing and implementing various digital marketing strategies to drive growth and increase brand awareness for our company.

Key Responsibilities:
  • Utilize CMS tools such as Zoho to create and update website content, ensuring it is engaging and optimized for search engines.
  • Conduct keyword research and use SEMrush to develop effective SEO strategies to improve website rankings and drive organic traffic.
  • Utilize Dynamics 365 to track and analyze website performance, making data-driven decisions to improve overall digital marketing efforts.
  • Plan and execute A/B testing for various marketing campaigns to optimize conversion rates and improve ROI.
Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 3 years of experience in digital marketing, preferably in a B2B setting.
  • Strong understanding of CMS tools, such as Zoho, and experience with SEMrush and Dynamics 365.
  • Experience with A/B testing and segmentation techniques.


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