Digital Transformation Manager
7 days ago
We are a leading luxury flooring brand with a global presence. Our success is built on the passion and innovation of our people, who drive business growth and industry leadership.
As a Digital Transformation Manager at Karndean Designflooring UK, you will join our Global Services Team as part of an exciting opportunity to lead and develop our in-house digital team.
Your role will be that of a forward-looking, commercially savvy, digital professional who combines technical know-how with excellent soft skills to successfully communicate and collaborate at all stakeholder levels. You will be accountable for our global website platform, related online tools, and agency partnerships, using analytics to inform recommendations for change and interested in new technology development and continual improvement to support Group goals for business growth and industry leadership.
You will manage global and regional initiatives related to digital improvements, running a clear project plan and having accountability for keeping on track in terms of time and budget.
You will lead and develop the central digital team (website executive, website assistant, PPC/SEO specialist) overseeing their day-to-day work and actively supporting their personal development.
You will research and review new software and tools that will enhance customer experience and engagement.
You will communicate with senior stakeholders and regional digital teams around the world to share insight gathered and best practice recommendations.
You will build and maintain strong relationships with regional digital stakeholders.
You will regularly scan the horizon to understand what is coming in terms of CMS development, online legislation, AI capabilities, and changes to reporting tools.
You will manage the relationship with our third-party suppliers, overseeing day-to-day web support and ensuring any critical P1 incidents are dealt with quickly and efficiently.
You will provide insightful reporting on online performance using GA4 data, assessing the current state, and recommending improvements.
You will have working knowledge of CMS, UX, web design, SEO, Google Ads, GA4, and related software to ensure a rounded digital experience.
You will monitor competitor websites and tools.
You will work with Group stakeholders to develop central digital strategy that ties in with broader IT and business strategies.
You will liaise with regional digital marketing teams to develop regional digital strategy, support local initiatives, and introduce fresh ideas and recommendations.
You will control the digital budget, having accountability for all spend related to the website platform and its tools.
The salary for this role is estimated to be £60,000 - £80,000 per annum, depending on experience.
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