Digital Marketing Specialist

3 weeks ago


Evesham, Worcestershire, United Kingdom Baillie Recruitment Ltd Full time

Baillie Recruitment Ltd is seeking a highly motivated and experienced Digital Marketing Specialist to join their team in the UK.

As a full-time employee, you will be responsible for managing and implementing various digital marketing strategies to drive growth and increase brand awareness for our company.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing plans to engage target audiences and drive conversions.
  • Utilize content management systems (CMS) tools such as Zoho to create and update website content, ensuring it is engaging and optimized for search engines.
  • Conduct keyword research and use SEMrush to develop effective SEO strategies to improve website rankings and drive organic traffic.
  • Analyze website performance using Dynamics 365 and make data-driven decisions to improve overall digital marketing efforts.
  • Plan and execute A/B testing for various marketing campaigns to optimize conversion rates and improve ROI.
  • Develop and implement email marketing campaigns to engage with customers and drive sales.
  • Manage e-commerce platforms, ensuring product listings are accurate and optimized for maximum visibility.
  • Utilize social media platforms to promote brand awareness and engage with customers.
  • Apply basic WordPress skills to make website updates and improvements.
  • Stay up-to-date with the latest digital marketing trends and technologies to drive innovation and growth.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 3 years of experience in digital marketing, preferably in a B2B setting.
  • Strong understanding of CMS tools, such as Zoho, and experience with SEMrush and Dynamics 365.
  • Experience with A/B testing and segmentation techniques.
  • Proficiency in email marketing and social media management.
  • Basic knowledge of WordPress and website maintenance.
  • Creative mindset with a passion for staying up-to-date with the latest digital marketing trends.
  • Excellent communication and organizational skills.
  • Ability to work independently and as part of a team.

Salary: £35,000 per annum, depending on experience.



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