Digital Marketing Specialist
3 weeks ago
Baillie Recruitment Ltd is seeking a highly motivated and experienced Digital Marketing Specialist to join their team in the UK.
As a full-time employee, you will be responsible for managing and implementing various digital marketing strategies to drive growth and increase brand awareness for our company.
Key Responsibilities:
- Develop and execute comprehensive digital marketing plans to engage target audiences and drive conversions.
- Utilize content management systems (CMS) tools such as Zoho to create and update website content, ensuring it is engaging and optimized for search engines.
- Conduct keyword research and use SEMrush to develop effective SEO strategies to improve website rankings and drive organic traffic.
- Analyze website performance using Dynamics 365 and make data-driven decisions to improve overall digital marketing efforts.
- Plan and execute A/B testing for various marketing campaigns to optimize conversion rates and improve ROI.
- Develop and implement email marketing campaigns to engage with customers and drive sales.
- Manage e-commerce platforms, ensuring product listings are accurate and optimized for maximum visibility.
- Utilize social media platforms to promote brand awareness and engage with customers.
- Apply basic WordPress skills to make website updates and improvements.
- Stay up-to-date with the latest digital marketing trends and technologies to drive innovation and growth.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 3 years of experience in digital marketing, preferably in a B2B setting.
- Strong understanding of CMS tools, such as Zoho, and experience with SEMrush and Dynamics 365.
- Experience with A/B testing and segmentation techniques.
- Proficiency in email marketing and social media management.
- Basic knowledge of WordPress and website maintenance.
- Creative mindset with a passion for staying up-to-date with the latest digital marketing trends.
- Excellent communication and organizational skills.
- Ability to work independently and as part of a team.
Salary: £35,000 per annum, depending on experience.
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