B2B Content Strategist
5 days ago
Estimated salary: £60,000 - £80,000 per annum.
Nelson Bostock Unlimited is looking for a highly experienced Digital Content Lead to join our team. As a key member of our B2B planning and content team, you will be responsible for overseeing the development and delivery of digital content that drives business growth and client success.
The ideal candidate will have a strong background in digital content, with experience in creating engaging content experiences across various platforms and channels. You will be able to combine your knowledge of digital content with excellent storytelling skills and an editor's eye for content craft.
- Key Responsibilities:
- Develop comprehensive digital content strategies that align with client business objectives, target audience, and creative platforms
- Create engaging content experiences across various platforms and channels
- Conduct audience research to understand their preferences, behaviours, and pain points
- Oversee the delivery of insight-backed propositions, messaging frameworks, and creative platforms
- Extract compelling editorial storylines from insight sources, including third-party and first-party data, and primary research
- Work closely with cross-functional teams to create and deliver compelling, cohesive content experiences through the funnel, across various platforms and channels
- Brief in creation of multimedia content assets with design teams – static, motion, and digital
- Review and provide actionable feedback on content copy and design
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