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Senior Customer Marketing Manager
2 months ago
We are seeking a highly skilled Senior Customer Marketing Manager to join our team at Strada. As a key member of our marketing team, you will be responsible for developing and executing global customer marketing campaigns that engage and delight our customers, while providing additional value through exposure to various solutions, offerings, and product features.
Key Responsibilities- Define and execute annual customer marketing plans, objectives, and goals.
- Develop and execute targeted marketing campaigns to engage and retain existing customers, promote loyalty and advocacy, and drive revenue growth.
- Create campaigns to expand and drive revenue in accounts through cross-selling and upselling.
- Promote engagement among the existing customer base by introducing them to various Strada offerings, services, and the latest product features and releases.
- Establish continuous communication with clients through regular updates, ensuring they are always informed about the latest Strada news and offerings.
- Oversee our customer reference program to ensure a robust collection of customer references, testimonials, and success stories from around the world.
- Support the growth of customer advisory boards, user groups, and broader customer communities.
- Curate and activate a continuous pipeline of customer references.
- Design and implement customer advocacy programs.
- Collaborate with the content and product marketing teams to produce high-quality, customer-centric content and customer case studies.
- Align with internal account teams to become a strategic resource, showing how customer advocacy can help deepen and broaden relationships with their accounts.
- Ensure effective management and tracking of customer reference status, preferences, activities, and measurable impact.
- Increase the number of actively engaged customer references to drive advocacy and visibility in the marketplace.
- Track and report on the effectiveness of customer advocacy initiatives and monitor and analyze customer feedback for continuous improvement.
- 5+ years of experience in customer marketing or advocacy in a global Tech, HR, or B2B SaaS environment.
- Demonstrated success in developing and managing customer reference and advocacy programs.
- Experience in the development and execution of integrated campaigns to support the upsell/cross-sell of products to an existing customer base.
- Strong content marketing skills with exceptional written and verbal communication.
- Experience with customer reference and advocacy platforms such as Base.AI, Slapfive, etc., and CRM systems (e.g., HubSpot, Salesforce).
- Strategic thinking ability and a proactive attitude, comfortable with change and managing multiple projects and stakeholders from across the globe.
- Passionate about relationship building with internal and external stakeholders.
- Focused on amplifying customer stories across platforms (social, web).
Strada is a technology-enabled, people-powered company committed to delivering world-class payroll, human capital management, and financial management solutions to organizations globally. With a team of more than 8,000 experts and over 30 years of expertise, Strada blends leading-edge technology with human ingenuity to help businesses across the globe design and deliver at scale.
We offer a comprehensive total rewards package, continuing education and training, and tremendous potential with a growing global organization. We are committed to diversity, equity, and inclusion and celebrate differences, believing in fostering an environment where everyone feels valued, respected, and supported.
