Brand Strategy Lead
1 week ago
At Co Rents, we're looking for a Brand Strategy Lead to drive our fashion brand forward. As a key member of our team, you'll be responsible for developing and executing brand strategies that meet our business objectives.
About the PositionResponsibilities:
- Lead and manage a team focused on social media, influencer partnerships, PR, and brand development.
- Develop strategies to meet business objectives, conduct market research, and define brand positioning and messaging.
- Ensure brand consistency in image, tone, and messaging across all channels; actively monitor brand performance.
- Campaign planning and execution: design and execute brand campaigns, working closely with creative teams on content and visual assets while managing budgets.
- Plan and oversee fashion events, influencer partnerships, and collaborations with high-profile personalities and celebrities to enhance brand visibility.
- Market research and analysis: analyze consumer trends and competition to innovate and optimize brand strategies.
- Brand advocacy: build and maintain relationships with influencers, media, and key stakeholders to create and amplify brand messages.
- Reporting and metrics: develop and present reports on brand performance, adjusting strategies based on data and feedback.
- Bachelor's degree in a relevant field.
- Minimum of 5 years' experience as a Brand or Marketing Manager in a B2C context, ideally within fashion, jewelry, or accessories.
- Demonstrated experience planning and executing fashion and influencer events, along with collaborations with celebrities.
- In-depth knowledge of lifestyle brands, global consumer trends, and influencer dynamics.
- Fluency in English; proficiency in another language is an advantage.
- Experience with social media and influencer engagement, particularly within high-profile and celebrity-driven partnerships.
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