Marketing Communications Strategist for Electrification Solutions
2 days ago
At ABB, we are seeking a seasoned Marketing Communications Strategist to lead our Electrification Distribution Solutions team in Mexico. This key role will focus on building and executing an integrated communications strategy to position the division externally and drive business impact.
About the RoleThe successful candidate will work closely with the global division communications team and local Electrification communications leader to develop and implement a comprehensive marketing communications plan. This includes creating content for different states of the buying funnel, partnering with the local sales team to lead and execute lead and nurturing campaigns, and providing executive internal communications support across the local sales organization.
This is a highly collaborative role that requires strong writing and editing skills, as well as excellent analytical and time-management skills. The ideal candidate will have a Bachelor's Degree in Marketing and Communications, Advertising or a related field, and a minimum of 6+ years' experience in communications and marketing positions.
Key Responsibilities- Develop and execute a comprehensive marketing communications plan to position the Electrification Distribution Solutions division externally and drive business impact.
- Work closely with the global division communications team and local Electrification communications leader to ensure alignment and effective communication.
- Create engaging content for different states of the buying funnel, including awareness, consideration, and intent to purchase.
- Partner with the local sales team to lead and execute lead and nurturing campaigns, as well as events and tradeshows.
- Provide executive internal communications support across the local sales organization.
- Bachelor's Degree in Marketing and Communications, Advertising or a related field.
- Minimum of 6+ years' experience in communications and marketing positions.
- Strong writing and editing skills, with the ability to create engaging content for different audiences.
- Excellent analytical and time-management skills, with the ability to prioritize multiple projects and deadlines.
We offer a competitive salary range of $80,000 - $120,000 per year, depending on experience. Additionally, we provide a range of benefits, including:
- Retirement plan
- Life insurance
- Paid Parental leave (gender neutral)
- Wellbeing program
- Dental Insurance
- Employee Assistance Program (EAP)
We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application today
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