Lead Generation Strategist

14 hours ago

London, Greater London, United Kingdom Deputy Full time
Deputy - Senior Demand Generation Manager

We're seeking a skilled Senior Demand Generation Manager to join our team at Deputy in central London.

Job Description:

As a Senior Demand Generation Manager, you will drive qualified pipeline for our sales team by managing and overseeing integrated marketing campaigns and regional programs that help us meet and exceed our marketing and sales KPIs. You will collaborate with the broader marketing team—including Web, PMM, PR, Brand & Creative, and Content—to execute on strategy. Your expertise will be leveraged to build, analyze, and iterate demand gen programs leveraging marketing channels, including direct marketing, SEM, Events, third-party, SEM, and Paid Social to drive pipeline and ROI within our target markets.

Responsibilities:
  1. Drive qualified pipeline for our sales team by managing and overseeing integrated marketing campaigns and regional programs that help us meet and exceed our marketing and sales KPIs.
  2. Collaborate with the broader marketing team—including Web, PMM, PR, Brand & Creative, and Content—to execute on strategy.
  3. Build, analyze, and iterate demand gen programs leveraging marketing channels, including direct marketing, SEM, Events, third-party, SEM, and Paid Social to drive pipeline and ROI within our target markets.
  4. Ensure leads flow successfully through the funnel beyond the marketing-to-sales handoff, identifying areas to strengthen the sales cycle for more close won deals.
  5. Constantly innovate and push the envelope, iterating always-on programs to maximize growth.
Qualifications:
  1. Bachelor's degree in marketing, communications, and/or business, or related field.
  2. 2-4 years of experience building and executing high-impact integrated marketing campaigns/programs for SaaS products.
  3. Marketing Automation (CRM) experience a must (Marketo and Salesforce a plus).
  4. Excellent verbal and written communication skills.
  5. Proven expertise in GDPR principles and compliance: experience in implementing GDPR-compliant processes for lead generation, data collection, and email marketing.
  6. Strong relationship/team building and cross-functional project management skills.
  7. Must be detail-oriented and understand how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results.
  8. Strong reporting and analytics skills.
  9. Experience working cross-functionally with various teams Familiarity with HR software is a plus.
Benefits:
  • Highly collaborative working environment
  • Flexible co-working space in central London at Uncommon Liverpool St
  • Free happy hours, afternoon tea, networking, and professional events
  • Employee stock ownership from Day 1
  • Employee pension matching programme
  • Private health and dental insurance
  • Paid parental leave to support you and your family
  • Flexible holiday time, including 2 celebration days per year for those special moments
  • Work from home stipend to help you get set up and succeed from home
Salary:

£60,000 - £80,000 per annum

Location:

Central London

Deputy believes in equal opportunity and that inclusiveness and diversity promotes innovation. Our global team members are from a variety of cultures. And we welcome different perspective and skills.

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