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Head of Performance Marketing
2 months ago
We are seeking a highly skilled and experienced Head of Performance Marketing to join our team at HyperGrowth Recruitment. As a key member of our marketing leadership team, you will be responsible for driving growth and developing strategies to scale our performance marketing function across multiple channels.
Key Responsibilities:
- Develop and implement comprehensive frameworks for evaluating performance marketing spend, focusing on optimizing key metrics such as CAC, LTV, and ROI.
- Continuously improve our Amazon, Paid Search, and Paid Social channel growth metrics.
- Unlock and scale up other channels like LinkedIn, TikTok, YouTube, Affiliates, and any other performance channel opportunities.
- Drive the development of end-to-end marketing and digital acquisition strategies on a global scale (UK, US, EU, and ROW).
- Manage, optimize, innovate, and expand performance marketing channels through a test-and-learn approach to maximize cost-effective customer acquisition.
- Partner effectively with our brand, creative, and B2B marketing teams to drive a cohesive marketing strategy for the business.
- Serve as a critical thought partner to the CMO and other senior leaders on adapting our performance marketing strategies as our business continues to evolve.
- Oversee Ocean Bottle companion app marketing, including strategies for driving installs and in-app engagement.
- Collaborate with Sales, NPD, Impact, Tech, Ops, Procurement, and wider business leads to identify efficiencies and improve effectiveness in our acquisition channels through innovations in strategy, targeting, delivery, process, and new capabilities.
- Conduct in-depth analysis, reporting, and forecasting on key performance metrics, identifying areas of opportunity across all online acquisition channels to support company growth targets and drive future strategies.
- Demonstrate intellectual curiosity and outside-in thinking on best and evolving practices, ensuring the team is constantly at the edge of the newest high-potential opportunities or ways of working.
- Apply critical thinking skills to identify and size new acquisition opportunities and make new recommendations to drive business growth.
Requirements:
- 10+ years of experience in a relevant role within D2C and B2B growth marketing.
- Highly data-literate individual with experience of running paid search, social, and Amazon channels in-house.
- Global experience, specifically US GTM strategy development.
- Proven track record of leading successful performance/growth marketing functions and demonstrated significant growth in a turnaround or start-up/scale-up environment.
- Proven record of managing budgets, leading the development of multi-channel consumer growth strategies.
- Self-starter with a high degree of commercial acumen.
What We Offer:
- Competitive package.
- 26 days paid holiday (excluding bank holidays) – 25 days plus an extra day off on your birthday.
- Stock options.
- Hybrid working model.
- Enhanced family leave for all employees based on tenure.
- Pension scheme for all permanent employees.
- Private Medical insurance.
- Access to unlimited professional coaching.
- Access to 26-40% off your next bike purchase.
- Pet-friendly office in the heart of Soho.
