Digital Marketing Strategist
10 hours ago
A leading healthcare provider seeks an experienced Digital Marketing Strategist to join its marketing team. This role involves developing, implementing, and managing large-scale PPC campaigns across Google Ads, Bing Ads, and social media platforms.
The ideal candidate will have a proven record in managing large-scale PPC campaigns, strategic vision, analytical expertise, and a passion for maximising patient engagement and brand visibility in the healthcare sector.
Key responsibilities include:
- Developing and executing comprehensive PPC strategies aligned with the company's commercial goals
- Analysing campaign performance and adjusting tactics to optimise ROI
- Collaborating with the wider marketing team to ensure consistency across all channels
- Managing a significant budget and reporting on campaign effectiveness
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field
- Demonstrable experience in PPC campaign management, ideally within healthcare or a similar sector
- Strong knowledge of Google Ads, Bing Ads, and social media advertising platforms
- Analytical skills with experience using Google Analytics and PPC management tools
- Previous experience working with six-figure budgets
Estimated salary: £55,000 - £65,000 per annum.
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