Digital Marketing Strategist

10 hours ago


Glasgow, Glasgow City, United Kingdom Iconic Resourcing Full time
Role Overview

A leading healthcare provider seeks an experienced Digital Marketing Strategist to join its marketing team. This role involves developing, implementing, and managing large-scale PPC campaigns across Google Ads, Bing Ads, and social media platforms.

The ideal candidate will have a proven record in managing large-scale PPC campaigns, strategic vision, analytical expertise, and a passion for maximising patient engagement and brand visibility in the healthcare sector.

Key responsibilities include:

  1. Developing and executing comprehensive PPC strategies aligned with the company's commercial goals
  2. Analysing campaign performance and adjusting tactics to optimise ROI
  3. Collaborating with the wider marketing team to ensure consistency across all channels
  4. Managing a significant budget and reporting on campaign effectiveness

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Demonstrable experience in PPC campaign management, ideally within healthcare or a similar sector
  • Strong knowledge of Google Ads, Bing Ads, and social media advertising platforms
  • Analytical skills with experience using Google Analytics and PPC management tools
  • Previous experience working with six-figure budgets

Estimated salary: £55,000 - £65,000 per annum.



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