API Product Marketing Specialist
6 days ago
About Cronofy
We are a customer-focused business that prioritizes collaboratively. Our marketing team meets daily to focus our efforts on the most important tasks, whether those are brand or product marketing initiatives.
As an API Product Marketer, you will be responsible for developing a deep understanding of the competitive landscape and planning and executing a go-to-market strategy that results in increased market share, revenue growth, and high customer adoption rates.
You will create a wide range of marketing content, including sales collateral, product videos, blog posts, web pages, and case studies. You will also work closely with the product team to ensure that our API products meet the needs of our customers.
Your Responsibilities
- Ownership of positioning and managing our API products internationally with particular focus on Europe
- Developing a deep understanding of the competitive landscape
- Planning and executing a go-to-market strategy that results in increased market share, revenue growth, and high customer adoption rates
- Crafting a compelling narrative around our API products that resonates with technical customers and prospects
Requirements and Qualifications
- A proven track record in an existing B2B API product marketing role
- Strategic thinking that understands how industry trends and the competitive landscape help to inform product positioning
- Strong written and verbal communication skills to effectively convey product value propositions, both internally and externally
- Proficiency in data analysis and possess the ability to translate data into actionable insights to drive marketing decisions
What We Offer
- Basic salary £55,000 - £70,000 per year according to your experience
- Pension scheme at 5% gross
- 25 days holiday in addition to flexible national holidays
- 5 personal development days per year to use for L&D, charitable causes or similar
- Private medical care with Bupa
- Medicash Proactive cash plan for dental, optical, etc.
- EAP - Employee Assistance Programme providing 24/7 mental health support
- Extended maternity and paternity leave for new parents and adoption
Our Approach to Equality, Diversity, and Inclusion
We know that an inclusive working environment is the single best approach to ensure high-performance and inspire innovative thinking. The magic happens when we bring multiple perspectives together to solve the scheduling problems of today and tomorrow.
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