API Product Marketer
4 weeks ago
About the Role
We are seeking a technically savvy and results-oriented API Product Marketer to join our marketing team at Cronofy. As the voice of the technical consumer and buyer, you will develop an intimate understanding of both the needs and drivers of the market and how Cronofy delivers value against them.
Your Responsibilities
- Ownership of positioning and managing our API products internationally with particular focus on Europe.
- Developing a deep understanding of the competitive landscape.
- Planning and executing a go-to-market strategy that results in increased market share, revenue growth, and high customer adoption rates.
- Creating a wide range of marketing content, including sales collateral, product videos, blog posts, web pages, and case studies.
About You
- A proven track record in an existing B2B API product marketing role.
- Strategic thinking that understands how industry trends and the competitive landscape help to inform product positioning.
- Strong written and verbal communication skills to effectively convey product value propositions, both internally and externally.
- Proficiency in data analysis and possess the ability to translate data into actionable insights to drive marketing decisions.
- Meticulous attention to detail and proactive in your approach.
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