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Senior Marketing Events Manager

4 weeks ago

London, Greater London, United Kingdom Guidewire Full time
Role Summary

The Senior Marketing Events Manager will be responsible for developing and implementing strategic marketing plans and programs to drive sales and achieve business goals.

Key Responsibilities
  • Marketing Strategy: Define and implement marketing strategies to increase brand awareness, drive sales, and achieve business objectives.
  • Event Execution: Lead the execution of demand generation activities, including event planning, logistics, communications, and budget management.
  • Stakeholder Management: Foster collaboration with local teams to ensure alignment and accountability across departments.
  • Data Analysis: Monitor and analyze campaign performance, providing regular reports on ROI, KPIs, and trends to inform decision-making.
  • Budget Management: Develop and manage the allocated marketing budget, ensuring efficient allocation for a positive return on investment.
  • Industry Trends: Stay informed about industry trends and competitor strategies to refine marketing strategies accordingly.
Requirements
  • 5+ years of experience in a marketing event coordinator or similar role.
  • Field Marketing background.
  • Native English speaker.
  • UK insurance industry experience is a plus.
  • Knowledge of marketing software and tools.