Retention Marketing Strategist

3 weeks ago


Manchester, United Kingdom Humankind Global Recruitment Full time
Job Description:

We are seeking a highly skilled Digital Experience Manager to join our team in Manchester. The successful candidate will be responsible for leading our retention marketing efforts, focusing on developing and implementing strategic plans to drive profitable user engagement and enhance the overall customer experience.

Key Responsibilities:
  1. Develop a 3-year vision for marketing automation and gamification tools, creating an annual strategy and collaborating with product teams for seamless integration.
  2. Lead cross-functional teams to design and implement strategic tactics for marketing automation and gamification that align with business objectives.
  3. Liaise with Retention teams and other key stakeholders to plan, develop, and execute strategies that enhance the retention and loyalty efforts across multiple brands.
Requirements:

The ideal candidate will have at least 3-5 years of digital marketing experience, with a successful track record of implementing and managing digital marketing programs in a multi-channel environment.

They will also have experience of the full customer journey, including designing and analysing contact strategies, automation techniques/tools, and customer experience optimisation.

A strong understanding of project management principles and the ability to manage projects across multiple teams is essential.

Salary:

The salary for this role is £60,000 - £70,000 DOE, depending on experience.

Benefits:

As a valued member of our team, you can expect:

  • Flexible hybrid/remote working
  • Private health cover
  • Death in service benefit
  • Pension
  • Various discounted products and services


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