Marketing and Communications Director

2 months ago

Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom Ways to Wellness Full time
About the Role

We are seeking a highly skilled and experienced Marketing and Communications professional to join our team at Ways to Wellness. As a key member of our leadership team, you will play a critical role in developing and implementing our marketing and communications strategy to position our organization as a leader in innovative non-medical service development.

Key Responsibilities
  • Strategic Marketing and Communications
    • Develop and implement a comprehensive marketing and communications strategy to support our organizational goals and objectives.
    • Work closely with our Chief Executive and Board to ensure alignment and effective communication of our strategy.
  • Brand Management
    • Develop and maintain our brand identity, including our visual brand, tone of voice, and key messaging.
    • Ensure consistency in our branding across all marketing and communications channels.
  • Public Relations and Media
    • Develop and maintain relationships with key stakeholders, including media, partners, and influencers.
    • Secure media coverage and opportunities to raise our profile and promote our work.
  • Digital Communications
    • Develop and implement a digital communications strategy to engage our target audiences and promote our work.
    • Manage our website, social media, and email marketing channels to ensure consistency and effectiveness.
  • Event Planning and Management
    • Plan and manage events, conferences, and other activities to promote our work and build relationships with stakeholders.
    • Work closely with our team to ensure effective event planning and execution.
  • Team Management
    • Line manage our Marketing and Communications Officer to ensure effective delivery of marketing and communications activities.
    • Provide guidance, support, and development opportunities to our team members.
Person Specification

We are looking for a highly skilled and experienced Marketing and Communications professional who can demonstrate the following:

  • Significant experience of operating at a senior level in marketing and communications.
  • Experience of managing and working with a wide range of stakeholders, including media, partners, and influencers.
  • Excellent written and verbal communication skills, including the ability to turn complex information into accessible information.
  • Ability to develop and implement branding guidelines and ensure consistency across all marketing and communications channels.
  • Experience of using coordinated social and other digital media as primary tools for marketing and communications.
  • Understanding of equality and diversity, including knowledge of creating accessible content for a diverse range of audiences.
  • Good IT/digital skills, including MS Office, CRM systems, email marketing tools, social media platforms, and content management systems.
What We Offer

We offer a competitive salary and benefits package, as well as the opportunity to work with a dynamic and innovative organization that is making a real difference in the lives of our clients and communities.

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