Marketing and Communications Director
2 weeks ago
About the Role:
We are seeking a highly skilled and experienced Marketing and Communications Lead to join our team at Ways to Wellness. As a key member of our senior leadership team, you will be responsible for developing and implementing a comprehensive marketing and communications strategy to position our organization as a leader in innovative non-medical service development.
Key Responsibilities:
- Develop and implement a strategic marketing and communications plan to achieve our organizational goals.
- Manage and maintain relationships with key stakeholders, including media, partners, and suppliers.
- Oversee the planning and delivery of all digital communications, including social media and website content.
- Work with the team to develop and deliver tailored communications and marketing plans for our pilots and prototypes.
- Write, edit, and proof-read engaging communications materials, ensuring compliance with our branding and key messages.
- Develop and apply the Ways to Wellness brand, including key messages and style guide, to ensure consistency.
- Monitor performance against our objectives and provide reports and updates to the Board, Chief Executive, and others as required.
Requirements:
- Significant experience of operating at a senior level in communications, marketing, public relations, and journalism.
- Experience of managing and working with a wide range of stakeholders at a senior level.
- Experienced manager, able to support, guide, and develop team members.
- Evidence of successfully managing complex projects on time and to budget.
- Experience of writing copy, editing, and proof-reading for a range of audiences.
- Experience of producing reports, promotional material, social media graphics, and other marketing products using industry-standard software and programs.
- Experience of using coordinated social and other digital media as primary tools for marketing and communications.
- Experience of using analytics and other monitoring techniques to evaluate the effectiveness of on- and off-line communications and marketing.
- Understanding of equality and diversity, including knowledge of creating accessible content for a diverse range of audiences.
- Be up to date with current marketing and communications best practice.
- Experience of working with external consultants to deliver objectives.
- Good IT/digital skills, including MS Office, CRM systems, email marketing tools, social media platforms, and CMS and website content management experience.
What We Offer:
We offer excellent terms and conditions to staff, including 30 days annual leave (pro rata) plus bank holidays, a wellbeing cash plan after 6 months probation, 5% pension contribution, and a supportive work culture.
How to Apply:
If you are a motivated and experienced marketing and communications professional looking for a new challenge, please submit your application, including your CV and a covering letter, to [insert contact information].
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