Marketing Automation Strategist

3 weeks ago


Edinburgh, Edinburgh, United Kingdom Pivotal London Full time

Pivotal London is a rapidly growing company in the UK travel and technology sector, with ambitious plans to scale its revenue stream to £1.5M per month.

We are looking for a Marketing Automation Strategist to join our team and help us achieve this goal. The successful candidate will have extensive experience in email and push marketing, as well as expertise in ESPs (e.g., Braze), segmentation, and automation.

As a key member of our team, you will be responsible for developing and executing targeted marketing strategies that drive revenue growth and customer engagement. You will also collaborate with cross-functional teams to design and deliver email and push marketing strategies that meet business objectives.

Key Responsibilities:

  • Develop and execute lifecycle marketing strategies that drive revenue growth and customer engagement
  • Lead the development and optimization of 'In-funnel' communications, including onboarding, retargeting, price alerts, and cross-sell campaigns
  • Collaborate with cross-functional teams to design and deliver email and push marketing strategies
  • Analyse and optimise campaigns to meet targets and deliver quantifiable impact

Requirements:

  • Extensive experience in email and push marketing
  • Expertise in ESPs (e.g., Braze), segmentation, and automation
  • Strong analytical skills and the ability to deliver insights that enhance customer engagement and retention
  • Proven track record of driving revenue growth and customer engagement through targeted marketing strategies

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