Digital Marketing Strategist

4 hours ago


Edinburgh, Edinburgh, United Kingdom Nationalmuseums Full time

About the Role

We are seeking a talented Digital Marketing Strategist to join our Marketing and Communications team. As a key member of the team, you will be responsible for delivering creative and impactful campaigns that drive results.

The ideal candidate will have demonstrable experience in delivering results-focused marketing, including CRM, email marketing, content creation, and copywriting. You will work closely with colleagues in Development and Friends teams to deliver, measure, and evolve marketing campaigns that increase income.

Main Responsibilities

  • Develop, implement, and evaluate a marketing plan that delivers increased income from key areas.
  • Produce legacy giving marketing materials and campaigns.
  • Produce fundraising appeal marketing materials and campaigns.
  • Grow our Friends membership scheme through effective marketing campaigns.
  • Devise, create, and deliver CRM and email marketing campaigns to increase subscriber numbers and engagement rates.
  • Support new income generation activities through innovative marketing strategies.
  • Report on results of all marketing activities, including sales figures, digital metrics, campaign results, and ROI.

Requirements

  • Demonstrable experience in devising, delivering, and evaluating results-focused marketing campaigns.
  • Strong copywriting skills, including for websites and SEO.
  • Experience in running and tracking digital marketing campaigns.
  • Strong data analysis skills, including reporting and evaluation.
  • Excellent project management and organization skills.

About Us

We are a dynamic team at nationalmuseums.org, passionate about making art work for everyone. We offer a competitive salary of £35,000 per annum, plus benefits.



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