Lifecycle Marketing Strategist

3 weeks ago


Edinburgh, Edinburgh, United Kingdom Pivotal London Full time
Job Overview

We are seeking a skilled Lifecycle Marketing Strategist to join our team at Pivotal London. This role offers the chance to work with a leading global travel brand, driving revenue and growth through effective lifecycle marketing.

As a key member of our marketing team, you will be responsible for developing and executing strategic lifecycle communications programs that drive engagement, retention, and revenue.

Key Responsibilities:
  • Own the development and optimisation of in-funnel communications, including onboarding, retargeting, price alerts, and cross-sell campaigns.
  • Design and deliver email and push marketing strategies to boost engagement and retention.
  • Forecast, analyse, and optimise campaigns to meet targets and deliver quantifiable impact.
  • Develop and refine targeted, traveller-focused communications using advanced segmentation and automation strategies.

The ideal candidate will have extensive experience in lifecycle marketing, email and push marketing, and campaign management. Strong analytical skills and proficiency in ESPs (e.g., Braze) are essential.

Salary: £80,000 - £100,000 per annum.



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