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Public Relations Executive

2 months ago

Weybridge, Surrey, United Kingdom Royal Caribbean Group Full time
Job Summary

We are seeking a highly skilled Public Relations Executive to join our team on a 7-month fixed-term contract. As a key member of our public relations team, you will play a crucial role in implementing strategic programs to maintain a positive public image for our organization.

Key Responsibilities:
  • Develop and execute impactful media relations strategies to secure coverage for Royal Caribbean International, subject matter experts, products, and services.
  • Build and maintain strong relationships with key media outlets and journalists.
  • Collaborate with external agencies and internal teams to direct projects and activities.
  • Independently develop and execute strategies to address communications challenges.
  • Oversee significant communications programs, including promotions, press trips, press conferences, and executive briefings.
  • Handle incoming media inquiries and responses.
  • Create innovative approaches to generating coverage in the media, draft press releases, talking points, and statements.
  • Track press coverage and analyze the output and success of media relations efforts.
  • Plan and implement group and individual press trips and liaise with personnel as needed.
  • Stay up-to-date with the latest industry developments, trends, and shifts in the travel industry.
Financial Responsibilities:
  • Manage and track billing and program results.
  • Partner with leadership on budget and expense control and reporting.
  • Control budget for events up to $50,000.
Qualifications:
  • Bachelor's degree in a related field or equivalent.
  • 5-7 years of PR agency, public relations, journalism, or corporate communications experience.
  • Strong skills in pitching and comfortable reaching out to top-tier media.
  • Flexibility to work outside normal hours and travel as needed.
  • Experience in the travel industry and working for a global company is ideal.
  • Strong ability to interact with senior leaders and build effective relationships within the company, public, guests, and media.
  • Strong planning capabilities to identify and prioritize communication strategies and activities.
  • Excellent research, written, verbal, and presentation skills.
  • Detail-oriented with strong organizational skills and the ability to work in a fast-paced environment.
  • Goal-oriented and action-focused, practical, and self-disciplined.
  • Ability to assist in coordinating projects or participate in cross-functional teams.
  • Understanding of social media, influencers, and emerging media.
  • Strong project management, planning, evaluation, and analytical capabilities.
  • Ability to evaluate and provide constructive feedback in a timely manner.
  • Demonstrate the ability to quickly analyze situations and alternatives and make prudent decisions.
  • Computer literate (Word, Excel, PowerPoint, email).
  • Outstanding English language proficiency. Proficiency in Spanish is desirable.