Senior Public Relations Specialist

4 weeks ago

Weybridge, Surrey, United Kingdom Royal Caribbean Group Full time

About the Role

The EMEA Senior PR & Communications Executive position is a strategic role in the implementation of communications programs designed to create and maintain a favorable public image for the organization.

This team member should be a communications and public relations professional, capable of assisting in projects and project teams, and producing content of the highest caliber.

The position may focus in any of several professional areas, including media relations, storytelling, press familiarization tours, PR agency relations, and event support and staffing.

Key Responsibilities:

  • Assists in executing the global PR strategy as well as individual local strategies to secure impactful media coverage for Celebrity Cruises, subject matter experts, products, and services.
  • Builds and maintains key professional relationships with significant media outlets.
  • Manages social media posts for EMEA VP across Celebrity Cruises owned social media channels.
  • Helps to direct the activities of external agencies and internal teams as needed.
  • Coordinates and executes local efforts as outlined by the global strategy and road map.
  • Coordinates strategic communications programs, which may include promotions, press trips, press conferences, brand events, executive briefings, and more.
  • Handles incoming media inquiries.
  • Coordinates innovative approaches to generating coverage in the media, drafts press releases, drafts briefing documents, including talking points and statements.
  • Tracks press coverage, key performance metrics, writes coverage reports, and creates and maintains clips and media lists.
  • Coordinates individual press trip requests and liaises with appropriate personnel on requests.
  • Stays abreast of the latest industry developments, trends, and shifts in the travel industry.

Requirements:

  • Bachelor's degree in a related field or equivalent, directly related experience required.
  • 3-5 years of PR agency, public relations, journalism, or corporate communications experience.
  • Experience with brand media relations.
  • Experience with metrics programs like Cision, etc.
  • Flexibility to work outside normal hours and travel as appropriate (domestic & international).
  • Experience in the travel industry and working for a global company ideal, but not essential.
  • Strong ability to interact with senior leaders and build effective relationships within the company, public, guests, and media.
  • Strong planning capabilities to identify and prioritize communication strategies and activities as well as to meet the deadlines required to support media and business needs.
  • Strong writing skills. Message creation experience a plus.
  • Excellent research, written, verbal, and presentation skills.
  • Detail-oriented with strong organizational skills and the ability to work in a fast-paced, high-volume environment.
  • Goal-oriented and action-focused, practical, and self-disciplined.
  • Strong skills in pitching and comfortable reaching out to top-tier media.
  • Ability to assist in coordinating projects and/or participate in cross-functional teams.
  • Effortlessly organized, self-motivator with a wealth of creative ideas.
  • Understanding of social media, influencers, and emerging media.
  • Stellar project management, planning, evaluation, and analytical capabilities.
  • Ability to evaluate and provide constructive feedback in a timely manner.
  • Demonstrate the ability to quickly analyze situations and alternatives and make prudent decisions.
  • Finger on the pulse - always up-to-date with trends, both inside and outside our industry.
  • Computer proficiency: Word, Excel, PowerPoint, email.
  • Outstanding English language proficiency.

What We Offer:

At Royal Caribbean Group, we are client-centric but put people first. We have a culture where everyone is trusted and valued in equal measure, whatever your role in the company. We are propelled by people. Our employees and crew are the driving force behind our success. Our aim is to recruit, develop, and retain world-class people, who come to Royal Caribbean to do the best work of their careers.

We are committed to employee development, and you will have the opportunity to learn from some of the most experienced people in the business. We regularly reward and promote success, encouraging staff to take on new challenges and responsibilities to aid progression.

Our remuneration package includes our competitive pension, private healthcare, life assurance cover, to name a few. In addition, every permanent member of staff that works at Royal Caribbean is eligible for our cruise request program and friends & family cruise discounts.

With good transport links to our modern offices in Surrey, we have plenty of free parking, a free shuttle bus from the train station, on-site restaurant, and on-site gym. We take a flexible approach to work. We currently work a combination of days in the office and work from home.

Come join the team - succeed with us, grow with us.

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