FMCG Insights Leader
6 hours ago
HAYWOOD THOMAS is a highly innovative, category leading food business. We are seeking a seasoned FMCG Insights Leader to join our team.
About the Position:
- You will manage and analyse shopper research, ensuring deep insights into consumer motivations, preferences, and purchasing behaviour.
- You will build strong relationships with retailers, ensuring that in-store activation plans are aligned with shopper behaviour insights.
- As an FMCG Insights Leader, you will understand and monitor Channel Sector performance, and lead projects for online and convenience growth plans.
Responsibilities:
- Develop plans for Shopper Marketing activity based on account priorities, and execute these plans, with full adherence to Brand Guidelines.
- Set KPIs for Shopper activation, and post-evaluate all activity, with ROI where possible and learnings for future activation.
Why Work with Us?
- Hybrid Working - 3 days in office.
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