FMCG Insights Leader

6 hours ago


High Wycombe, Buckinghamshire, United Kingdom HAYWOOD THOMAS Full time
Job Opportunity

HAYWOOD THOMAS is a highly innovative, category leading food business. We are seeking a seasoned FMCG Insights Leader to join our team.

About the Position:

  • You will manage and analyse shopper research, ensuring deep insights into consumer motivations, preferences, and purchasing behaviour.
  • You will build strong relationships with retailers, ensuring that in-store activation plans are aligned with shopper behaviour insights.
  • As an FMCG Insights Leader, you will understand and monitor Channel Sector performance, and lead projects for online and convenience growth plans.

Responsibilities:

  • Develop plans for Shopper Marketing activity based on account priorities, and execute these plans, with full adherence to Brand Guidelines.
  • Set KPIs for Shopper activation, and post-evaluate all activity, with ROI where possible and learnings for future activation.

Why Work with Us?

  • Hybrid Working - 3 days in office.


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