Consumer Intelligence Lead

1 day ago

London, Greater London, United Kingdom UKTV Full time

About Us:

UKTV is a leading media company that produces and distributes a wide range of television channels and digital services. We are committed to creating engaging and high-quality content that resonates with our audience.

We are seeking a highly skilled Consumer Intelligence Lead to join our team. The successful candidate will be responsible for leading the team on all network audience insight initiatives and providing actionable recommendations to inform our business strategy.

In this role, you will be the key advisor for the holistic understanding of UKTV's current and potential audiences across all platforms (digital, linear, FAST, social etc). You will champion a data-led approach to identify the most pertinent audience strategies to support our growth - connecting wider consumer insights to proprietary intelligence using econometrics, brand tracking, segmentation, and other advanced measurement techniques.

Key Responsibilities:

  • Develop and implement measurement and reporting that empowers decision making, championing an audience-led, digital-first approach.
  • Use a range of methodologies to provide data-led and audience centric recommendations to enhance UKTV's audience intelligence.
  • Manage UKTVs brand tracker, ensuring it meets stakeholder evolving requirements and delivers actionable recommendations to all corners of the business.
  • Project manage other network level initiatives (e.g. D&I and sustainability projects, scoping work for channel launches)
  • Work with the media agency and their outputs (where relevant) and utilise econometrics to optimise UKTV's understanding of our audiences.
  • Lead on the audience community to build a bank of knowledge and direct links with our viewers.

Requirements:

  • Awareness of multiple audience segmentation capabilities and valuation methodologies.
  • Marketing research and ad effectiveness methodologies and understanding of data capabilities to enhance acquisition and retention.
  • Working with a data team and advanced multi-platform data sets.
  • Commissioning qual and quant research.
  • Working with digital and VoD metrics / digital tools.
  • Good level of knowledge of social metrics and the interplay of social activity in the brand footprint.
  • Working with large data sets, managing multiple projects concurrently and translating complicated data into digestible formats to lead the conversation with a range of stakeholders.

Salary: £80,000 - £100,000 per annum

Location: London

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