Market Intelligence Lead

1 week ago


London, Greater London, United Kingdom PZ Cussons Full time
Job Title: Market Intelligence Lead

Estimated salary: £80,000 - £110,000 per annum

PZ Cussons is a leading consumer goods company with a rich history dating back to 1884. Our purpose is to create products that delight, care for, and nourish consumers.

We are seeking an experienced Market Intelligence Lead to join our marketing team. This role will be responsible for driving data-driven decision-making within the organization by overseeing market research, customer insights, and analytics.

Key Responsibilities:
  • Develop and lead the implementation of a comprehensive marketing insights strategy and plan, aligned with business goals.
  • Provide strategic insights to guide marketing planning and decision-making processes.
  • Critically evaluate research methodologies to recommend the most effective plan of action.
  • Help inform brands where to play and how to win choices for the UK market.
Required Skills and Qualifications:
  • Proven experience in a senior role leading a marketing insights team, within an insights-forward company or industry (likely FMCG).
  • Demonstrable experience leading both qual and quant projects across comms, innovation development, and ongoing brand health and equity building.
  • Good understanding of needstates mapping, consumer segmentations, purchase drivers methodologies.
  • Excellent communication and presentation skills.


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