Brand Marketing Director

18 hours ago


West Midlands Combined Authority, United Kingdom Jaguar & Land Rove Full time

{"h1": "Brand Marketing Director Job Description", "p": "At Jaguar Land Rover, we're on a journey to reimagine the future of modern luxury. As our Brand Marketing Director, you'll play a key role in executing the brand strategy and performance at a market level, ensuring the voice of the brand is captured and represented with both internal and external stakeholders.", "ul": [{"li": "Responsible for the brand(s) P&L in market"}, {"li": "Responsible for execution of strategy for the brand in the market"}, {"li": "Interpret data and insights to understand market requirements, opportunities and threats, recommending mitigations and actions to the brand team"}, {"li": "Owns the operational delivery of the brand in market"}, {"li": "Be the market voice of the brand, understand market requirements and make sure they are considered in execution of the brand's strategies and plans"}, {"li": "Advocate for the brand, ensuring each function understands the target client(s) and delivers the brand strategy and differentiation"}, {"li": "Represent the brand to external stakeholders, delivering brand strategy and differentiation (including market media)"}, {"li": "Delivery of the brand scorecard for the market, including brand sales and performance targets, intent, first choice, NPS, etc."}, {"li": "Ensure market delivery of the brand's end-to-end client journey"}, {"li": "Develop and monitor execution of market launch plans to budget for the brand"}, {"li": "Responsible for the total product offer e.g. vehicle line, accessories, plus services including charging, experiential"}, {"li": "Ensure market execution of the brand's distribution network strategy & standards"}, {"li": "Adherence to Brand pricing strategy"}, {"li": "Ensure delivery of the brand's comms & PR strategy, marketing channel strategy, and campaign and PR briefs"}], "h2": "Key Performance Indicators", "ul": [{"li": "Deliver the specific market scorecard for the relevant brand (in design)"}], "h2": "Key Interactions", "ul": [{"li": "Global House of Brands team"}, {"li": "Local market first line and functional teams"}, {"li": "External stakeholders e.g. local media"}], "h2": "What You'll Need", "p": "Essential Knowledge, Skills and Experience:", "ul": [{"li": "Commercially-minded to drive brand performance, representing the best interests of the brand at all times"}, {"li": "Strong skills in building and managing relationships, collaborating with multiple stakeholders to drive consensus through diverse perspectives"}, {"li": "Innovative and creative, challenging convention & maximising resources available"}, {"li": "Strong leadership, role modelling authenticity and inspiring the best in all teammates"}, {"li": "Strong strategy and transformation skills, with experience in business change and communications"}, {"li": "People leadership"}, {"li": "Experience of leading and working in agile teams"}], "p": "Personal Profile: Demonstrates our Creators' Code behaviours of Customer Love, Unity, Integrity, Growth and Impact", "p": "Creating Modern Luxury requires a modern approach to work. At JLR, hybrid working is a voluntary, non-contractual arrangement providing employees flexibility around how, when and where they work."}


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