Marketing Director

1 day ago

West Midlands Combined Authority, United Kingdom TeacherActive Full time
Marketing Director Job Description

TeacherActive is seeking a highly skilled Marketing Director to lead our marketing and creative services departments. As a key member of our team, you will be responsible for developing and implementing our marketing strategy to deliver exceptional results across our brands.

Key Responsibilities:
  • Develop and implement a comprehensive marketing strategy to drive business growth and brand awareness.
  • Oversee all areas of marketing and creative services, including digital, direct marketing, print marketing, media marketing, social media marketing, market research, and collaboration with external agencies.
  • Further develop the corporate brand and ensure brand guidelines align with business strategy.
  • Ensure compliance with current marketing and copyright regulations, as well as accepted professional standards, policies, procedures, and legislation.
  • Lead a team to create high-quality visual and written content to improve business and brand performance.
  • Analyse key marketing performance metrics and provide actionable insights to inform marketing decisions.
  • Formulate unique insights to understand customer needs and preferences.
  • Contribute to the overall business strategy by providing marketing expertise and insights.
  • Manage and organise digital campaigns across the academic year.
  • Oversee the development of the website as a central source of information, optimising SEO to drive traffic, engagement, and conversions.
  • Optimise lead generation and PPC investment.
  • Continuously improve marketing processes and systems to drive efficiencies.
  • Ensure high-quality and regular blog content, thought leadership articles, and PR is released.
  • Conduct regular research and analysis of competitors.
  • Monitor wider market trends to ensure all potential advertising avenues are explored.
  • Undertake analysis of all marketing initiatives, sharing learnings with the team and applying learnings to improve future plans.
  • Provide regular updates to the Board on timelines, deliverables, performance, and market analysis.
  • Brief employees on current marketing goals, campaigns, and other relevant information.
  • Evaluate team and individual performance, providing feedback and coaching as appropriate.
  • Manage business plans and budgets, allocating funds and defining financial objectives.
  • Reflect on your own performance to continually improve your knowledge, skills, and development.
Requirements:
  • Previous experience as a marketing director.
  • Intermediate computer skills.
Benefits:
  • 28 days annual leave plus bank holidays (increasing with length of service).
  • Extra day annual leave on your birthday, plus a life admin and paid charity day.
  • Work from home allowance.
  • Private healthcare.

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