Strategic Marketing Professional
12 hours ago
We are seeking a highly skilled Strategic Marketing Professional to play a key part in marketing our diverse range of B2B professional and technical services across the UK and Europe.
About the RoleThe successful candidate will be responsible for shaping and delivering our marketing activities, taking the lead in executing various marketing campaigns, and developing annual marketing activity plans with support from the Director of Marketing. This role requires strong commercial awareness, solid analytical ability, and critical assessment skills.
Key Responsibilities- Lead our content marketing activity, contributing to a strategy that supports brand positioning, search objectives, maximises engagement, and lead generation.
- Write and create compelling content to generate leads and support business objectives – from articles and news items to video, webinars, and infographics.
- Create, develop, and execute marketing campaigns across various channels to achieve lead and enquiry generation – with email as a core channel.
- Lead our search marketing activity, providing knowledge and support to the business on SEO best practice, ensuring strong organic search ranking, and delivery of qualified search traffic.
- Continually improve the effectiveness and response rate of marketing activity.
A minimum of two years' experience in a similar role is preferred, with proven experience and skills in:
- Creating and executing marketing campaigns for lead generation.
- Devising and planning campaign activity to meet business targets using multiple channels.
- Creative copy writing and experience of developing messaging for a range of channels.
- Writing and creating content to support business objectives, e.g. articles, webinars, video, news, infographics.
- Developing creative and effective email campaign ideas and themes to meet business objectives.
- Devising and executing organic search marketing campaign activity to meet business targets.
You will be a proactive self-starter with an ability to grasp new technical concepts. Having understood a technical service proposition and target audience, you will be able to develop clear and effective messaging, content, and campaigns to support lead and enquiry generation.
What We OfferIn return for your expertise, we offer a competitive salary (£45,000 - £60,000 per annum), excellent benefits, and opportunities for professional growth and development in a global employer.
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