Business Development Executive

4 weeks ago

London, Greater London, United Kingdom Howard Kennedy LLP Full time
Business Development Opportunity

This is an exceptional opportunity for a Business Development (BD) & Marketing Executive to join our well-respected Business Development team at Howard Kennedy LLP. Reporting to the Senior Business Development Manager (SBDM), you will support the Commercial Dispute Resolution, Business Crime & Regulatory, Restructuring & Insolvency, and International Construction practices in their business development activities. The role encompasses the full spectrum of business development and marketing activities, including pitching, directory submissions, client targeting initiatives, budget management, events, social media, CRM, and supporting campaigns and content creation.

Key Responsibilities:

  • Providing day-to-day BD and marketing support to the Commercial Dispute Resolution, Business Crime & Regulatory, Restructuring & Insolvency, and International Construction practices.
  • Assisting in the drafting and delivery of BD plans.
  • Overseeing and monitoring business development budgets and expenditure.
  • Utilizing our CRM system to log pitches, maintain and update Dispute Resolution contact types, develop and maintain marketing lists, and report on mailing and invitation stats.

Marketing Collateral and Pitching:

  • Preparing first drafts of pitches, capability statements, credentials documents, and client presentations.
  • Updating and maintaining the credentials database.

Events, Conferences, and International Trips:

  • Leading on event planning and idea generation, ensuring events align with the department's BD objectives.
  • Managing the invitation process, utilizing Vuture and CRM as needed.
  • Liaising with lawyers and third parties on content as necessary.
  • Communicating with internal stakeholders and third-party suppliers as needed.
  • Maintaining awareness of early bird deadlines, ensuring tickets are purchased and travel organized in a timely manner to prevent unnecessary overspend.
  • Managing the marketing strategy to maximize the impact of events, conferences, and international trips, working closely with the central MarComms team to execute marketing tactics and ensure all key channels are used.
  • Proactively managing follow-up, ensuring the completion of trip/conference reports as necessary and reporting on/supporting lead generation.

PR, Content, and Campaigns:

  • Supporting the development of departmental content and campaigns, providing ideas on topical news and issues.
  • Undertaking ad-hoc research requests related to legal topics, people, clients, and prospects or markets.
  • Working closely with the SBDM to develop a marketing strategy on key campaigns and liaising with the central MarComms team to execute marketing tactics and ensure all key channels are used to maximize impact.
  • Providing advice to lawyers on how to raise their profile via social media, at speaking events, and internally.
  • Managing/monitoring the publishing process of Passles to ensure they align with BD strategy and maximize engagement/coverage.
  • Managing the process for delivering client-facing newsletters, supporting lawyers to produce relevant legal updates, bulletins, and blogs.
  • Monitoring the annual industry awards calendar and highlighting opportunities to make submissions.
  • Managing the marketing strategy to maximize the impact of any award short listings and successes, working closely with the central MarComms team to execute marketing tactics and ensuring all key channels are used.

About Us:

As a well-established law firm with almost 200 lawyers in one location, we ensure our clients have the right team to help them achieve their goals. We advise major corporates and institutions as well as entrepreneurial, ambitious enterprises which are often privately or family-owned, or private equity-backed. Our significant business law capability, combined with a large private wealth offering, makes us one of only a few London-based law firms with a comprehensive service.

We recognize and reward individualism, celebrating the diversity of our people and supporting them to grow their practice and drive their own career advancement. In addition to client work, there are opportunities to broaden your horizons at the firm with fulfilling pro bono and charity projects. We have a regular social calendar full of wellbeing activities, charitable, and social events.

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