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Digital Marketing Director for E-commerce Growth

1 month ago

High Wycombe, Buckinghamshire, United Kingdom Virgin Experience Days Full time

We are seeking a skilled Digital Marketing Director to drive the growth of our e-commerce business at Virgin Experience Days.

Role Overview

This is an exciting opportunity for an experienced digital marketer to lead our digital marketing strategy, overseeing the development and execution of multi-channel campaigns across the UK and US markets.

The successful candidate will have a proven track record in managing agencies and internal teams, with expertise in Google Analytics, Adwords, and Facebook Ad Manager. They will be responsible for driving traffic growth, boosting conversion rates, and providing trading updates to the business.

Key Responsibilities:
  • Develop and execute a comprehensive digital marketing strategy to drive e-commerce growth
  • Manage agency relationships and internal teams to deliver high-performing campaigns
  • Analyse campaign metrics and make data-driven decisions to optimise performance
  • Provide regular trading updates to the business, including daily reports during key periods
Requirements:
  • Proven experience in comparable roles, with expertise in digital marketing and agency management
  • Strong understanding of Google Analytics, Adwords, and Facebook Ad Manager
  • Ability to develop and manage attribution models, feeds, and first-party data
  • Experience working in a dynamic fast-paced environment, with a keen eye for detail and problem-solving skills
  • Excellent communication skills, with ability to engage at executive-level and influence decision-making
What We Offer:
  • A competitive salary of £85,000 - £100,000 per annum, depending on experience
  • Hybrid working policy, with 3 days office-based and 2 days remote work
  • Free breakfast and snacks in the office, as well as access to award-winning employee assistance programs
  • Flexible working hours, with core hours of 7.5 hours per day and one hour for lunch
  • Generous health cash plan and £150 annual allowance for experiences within the Virgin Group