Senior Marketing Operations Manager

3 weeks ago


London, Greater London, United Kingdom The Economist Group Full time
About the Role

We are seeking a highly skilled Senior Lead Conversion & Optimisation Marketing Manager to join our team at The Economist Group. As a key member of our marketing operations, you will play a critical role in driving lead performance, optimising marketing opportunities, and guiding the team to execute key initiatives.

Key Responsibilities:
  • Develop and implement marketing strategies across multiple platforms to nurture and convert leads into subscribers.
  • Lead A/B testing initiatives to optimise user journeys and improve conversion rates.
  • Liaise with internal teams to ensure smooth execution of marketing initiatives.
  • Monitor and analyse key performance indicators (KPIs) such as site visitors, registrations, and conversions.
Requirements:
  • Experience in performance-driven marketing, preferably within subscription-based or multi-country environments.
  • Strong proficiency in CRM tools such as Salesforce, SFMC, Zephr, or Piano, with a thorough understanding of GDPR and CCPA compliance.
  • Experience leading teams and managing end-to-end projects in fast-paced environments.
  • Highly analytical, with the ability to use data-driven insights to optimise marketing strategies.
  • Estimated Salary: £60,000 - £80,000 per annum.


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