Senior Marketing Strategist
1 week ago
Location: Not specified
Salary: £50,000 to £55,000
Duration: Permanent
Hours: Full time with a minimum of 2 days a week in the office
The primary objective of this role is to design, develop, and implement effective demand generation strategies and marketing campaigns that drive leads and deliver revenue for March Personnel in line with defined targets.
Key Responsibilities:
• Develop and execute comprehensive demand generation plans that align with business objectives
• Collaborate with cross-functional teams to identify and capitalize on new business opportunities
• Utilize marketing automation, CRM, and analytical platforms to drive pipeline growth and revenue
• Design and implement engaging marketing campaigns that leverage ABM, event marketing, digital marketing, SEM, email marketing, and marketing automation
• Create high-quality marketing content that resonates with target audiences
• Foster strong relationships with international vendors and teams
• Analyze data to inform marketing decisions and strategy development
Requirements:
• 4+ years' experience in B2B demand generation roles, including experience with outbound marketing and inbound lead generation
• Demonstrable success in driving pipeline growth and revenue through integrated campaigns
• Proficiency in sales and marketing technologies, including marketing automation, CRM, social media management, and analytical platforms
• Strong analytical skills with the ability to use data to inform decisions and strategy development
• Degree in marketing or a related field
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