Senior Demand Generation Specialist
6 days ago
At March Recruitment, we are seeking a highly skilled Demand Generation Manager to join our team. As a key member of our marketing department, you will be responsible for creating and implementing demand generation strategies and marketing campaigns that drive leads and revenue for our clients.
Key Responsibilities:
Develop and execute demand generation plans that align with our clients' overall marketing strategies and business objectives.
Collaborate with our sales and marketing teams to execute demand generation campaigns across multiple markets.
Work closely with our Events Marketing Specialist to drive target audiences to our events.
Optimize social media content and touchpoints to generate demand, working collaboratively with our Marketing Assistant.
Work with our Marketing Operations Lead to optimize email marketing and marketing automation programs.
Requirements:
4+ years' experience in B2B demand generation, including experience with outbound marketing and inbound lead generation.
Demonstrable success in driving pipeline growth and revenue through integrated campaigns.
Proficiency in sales and marketing technologies, including marketing automation, CRM, social media management, and analytical platforms.
Strong analytical skills, with the ability to use data to inform decisions and strategy development.
Degree in marketing or a related field.
Desirable:
Good working knowledge of Google AdWords, GA4, Salesforce, Pardot, Canva, Asana, Adobe, and Creative Suite.
Knowledge of data analysis and visualization tools, such as Tableau.
Previous people management experience.
As a Demand Generation Manager at March Recruitment, you will have the opportunity to work with a talented team of professionals and contribute to the success of our clients. If you are a motivated and experienced marketer looking for a new challenge, we encourage you to apply for this exciting opportunity.
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