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Audience Marketing Lead

1 month ago

London, Greater London, United Kingdom Autodesk Full time
Job Title: Audience Marketing Manager

Autodesk is seeking an experienced Audience Marketing Manager to lead the development of integrated marketing plans for the product design and engineering audience.

Key Responsibilities:
  • Partner with industry strategy, product development, sales, and other worldwide marketing teams to align on industry and audience marketing plans to support team goals.
  • Define and guide execution against the integrated marketing plan for the product design and engineering audience to drive audience awareness, preference, and adoption for our solutions globally.
  • Collaborate with campaign development, product marketing, technical marketing, sales, and growth marketing teams on the execution of campaigns that increase ACV growth.
  • Manage and allocate budgets for audience marketing programs and be accountable for ROI.
  • Collaborate with other audience marketing managers on joint marketing programs.
Requirements:
  • 5+ years of experience in a product or industry marketing role, ideally with previous product design or engineering industry experience.
  • You are a storyteller who translates feature speak into customer benefits and outcomes that resonate with employees, customers, partners, analysts, and media.
  • Demonstrate initiative, accountability, and the ability to prioritize and manage multiple complex projects.
  • You are a marketer who uses market intelligence and analytics to improve marketing efforts and programs.
About Autodesk:

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.