CRM Executive

3 weeks ago

London, Greater London, United Kingdom Seatfrog Ops Ltd Full time
About the Role

We are seeking a highly skilled CRM Executive to join our team at Seatfrog Ops Ltd. As a key member of our Marketing Team, you will be responsible for delivering best-in-class customer experiences across all touchpoints of our users' journeys.

Key Responsibilities
  • Build and optimize multi-channel, seamless automated flows to engage, retain, and upsell to our users.
  • Execute and drive our BAU activity, with personalization, segmentation, and channel mix at the forefront of a test-and-learn approach.
  • Develop and execute the CRM strategy, from BAU activity to lifecycle automations, utilizing a deep understanding of user behaviors to ensure effectiveness across all touchpoints.
  • Perform deep analysis, leveraging data to identify strategic opportunities to impact growth, while defining effectiveness parameters across CRM activity.
  • Partner with Marketing, Comms & Design to improve efficiencies and consistency, delivering high-quality content.
  • Work closely with Product teams to influence the roadmap and establish requirements needed to support CRM initiatives and improve customer experience.
Requirements
  • Minimum of 5 years in a CRM or customer lifecycle role.
  • Ideal knowledge of Braze (or at least 2 other equivalent tools).
  • A focus on creating the best possible consumer experience.
  • A growth mindset.
  • Experience in a startup or high-paced and fluid environment (preferably in consumer apps).
  • An inclination for being data-led and driven.
  • Confidence in data mining, analysis, and reporting.
  • A strategic, lateral mindset, converting top-line objectives into CRM tactics.
  • An articulate and confident communication style, and the ability to influence.
  • Initiative and self-motivation, with some wicked time management skills.
What We Offer
  • An outstanding team culture, where we solve problems together to drive the best possible results.
  • A competitive salary.
  • A 4-day working week to ensure the best possible work/life blend.
  • Private healthcare plan via Vitality, with added gym discounts and incentives to encourage you to get out, get active, and stay mentally and physically healthy.
  • A benefits package that includes salary sacrifice childcare benefit, enhanced parental leave, electric car leasing scheme, and free upgrades with our rail partners.
  • Engaging, all-expenses-paid monthly team days to connect and collaborate.

We're currently taking a flexible approach to where our team works - we have a great office near Liverpool St, but we welcome applications from across the UK, as many of us work remote first.

At Seatfrog Ops Ltd, we consider diversity a strength - inclusion fuels our ability to solve problems we never thought we could. Your application will be considered on its merits, without regard to your race, age, gender, religion, sexual orientation, disability status, or anything else. If there is anything we need to know to enable you to fully participate in our interview process, please just let us know in your application.

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