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CRM Lead Specialist

1 month ago

Hatfield, Hertfordshire, United Kingdom Michael Page Marketing Full time

The CRM Lead will be the driving force behind delivering top-tier customer relationship management strategies within a well-established university. This role will oversee the development and implementation of innovative CRM systems and marketing campaigns.

Key Responsibilities

  • Develop and execute CRM strategies to drive customer engagement and retention.
  • Oversee the implementation of CRM systems to ensure seamless integration with marketing campaigns.
  • Manage cross-departmental teams to ensure alignment with CRM objectives.
  • Design and execute targeted marketing campaigns to reach existing and new customers.
  • Analyse CRM data to identify trends and areas for improvement.

Requirements

  • Experience with CRM systems and marketing campaigns, preferably within Higher Education.
  • Strong leadership and team management skills to drive CRM objectives.
  • An analytical mindset to interpret CRM data and drive business decisions.
  • Excellent communication skills to present CRM reports and strategies to senior management.

What We Offer

  • An estimated salary range of £180 - £250 per day.
  • The opportunity to lead a dynamic team in a large educational institution.
  • A vibrant, inclusive, and supportive company culture.
  • Unique opportunities for professional development in the Higher Education sector.