CRM Strategist

The CRM Lead will be the driving force behind delivering exceptional customer relationship management strategies within a prestigious University. This role will oversee the development and implementation of innovative CRM systems and marketing campaigns that drive engagement and retention.

• Develop and execute CRM strategies that align with the University's goals and objectives.
• Oversee the implementation of CRM systems, ensuring seamless integration with existing infrastructure.
• Lead cross-departmental teams to ensure alignment with CRM objectives and drive collaboration.
• Design and execute targeted marketing campaigns that resonate with the University's audience.
• Analyse CRM data to identify trends, opportunities, and areas for improvement.
• Identify new opportunities to engage existing customers and attract new ones, driving business growth.
• Prepare and present CRM reports to senior management, providing actionable insights and recommendations.

• Proven experience with CRM systems and marketing campaigns, preferably within Higher Education.
• Experience with Salesforce is highly desirable, but not essential.
• Strong leadership and team management skills, with the ability to motivate and inspire teams.
• An analytical mindset, with the ability to interpret CRM data and drive business decisions.
• Excellent communication skills, with the ability to present reports and strategies to senior management.

• An estimated salary range of £180 - £250 per day.
• The opportunity to lead a dynamic team in a large educational institution.
• A vibrant, inclusive, and supportive company culture.
• Unique opportunities for professional development in the Higher Education sector.