Brand Manager

4 weeks ago


Maidenhead, Windsor and Maidenhead, United Kingdom JACOBS DOUWE EGBERTS Full time

About the Role

We are seeking a highly skilled Brand Manager to join our UK-wide Marketing team. As a key member of our team, you will be responsible for delivering exciting innovation and renovations across our Instant Coffee brands.

Key Responsibilities

  • Lead the commercialisation of innovation/renovation projects, managing both local and global stakeholders.
  • Develop and deliver against the agreed business case on key projects for growth.
  • Be a 'brand guardian' and champion for our Instant brands, working closely with Senior Brand Managers and cross-functional teams to execute NPD with excellence.
  • Support Senior Brand Managers and Marketing Manager on range/portfolio management and deployment of NPD through powerful brand plans.
  • Conduct brand performance tracking on key Instant brands, shaping insights and actions for growth, working alongside our retail teams.

Requirements

  • Previous Marketing experience, preferably FMCG.
  • Brand building/NPD experience with ability for strong project management.
  • Strong commercial acumen with good-analytical ability (Nielsen/IRI/Kantar), ability to turn data into insights and actions.
  • Superb relationship building and cross-functional working.
  • An entrepreneurial, self-starter mindset. High energy, passionate, and 'can do' attitude.

About Us

JACOBS DOUWE EGBERTS (JDE) is a leading coffee and tea company, part of JDE Peet's, the world's largest pure-play coffee and tea company. We are passionate about creating coffee to make amazing moments happen and are committed to becoming the most chosen coffee company in the UK.



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