Brand Manager
4 weeks ago
About the Role
We are seeking a highly skilled Brand Manager to join our UK-wide Marketing team. As a key member of our team, you will be responsible for delivering exciting innovation and renovations across our Instant Coffee brands.
Key Responsibilities
- Lead the commercialisation of innovation/renovation projects, managing both local and global stakeholders.
- Develop and deliver against the agreed business case on key projects for growth.
- Be a 'brand guardian' and champion for our Instant brands, working closely with Senior Brand Managers and cross-functional teams to execute NPD with excellence.
- Support Senior Brand Managers and Marketing Manager on range/portfolio management and deployment of NPD through powerful brand plans.
- Conduct brand performance tracking on key Instant brands, shaping insights and actions for growth, working alongside our retail teams.
Requirements
- Previous Marketing experience, preferably FMCG.
- Brand building/NPD experience with ability for strong project management.
- Strong commercial acumen with good-analytical ability (Nielsen/IRI/Kantar), ability to turn data into insights and actions.
- Superb relationship building and cross-functional working.
- An entrepreneurial, self-starter mindset. High energy, passionate, and 'can do' attitude.
About Us
JACOBS DOUWE EGBERTS (JDE) is a leading coffee and tea company, part of JDE Peet's, the world's largest pure-play coffee and tea company. We are passionate about creating coffee to make amazing moments happen and are committed to becoming the most chosen coffee company in the UK.
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